An overwhelming majority of Google’s advertising revenue comes from its AdWords program. A significant amount of the business revenue Google’s AdWords rakes in is from selling advertising based on keywords that are occasionally bought by companies hawking shady services such as dubious insurance, advance “payday” loans and high-interest credit cards.
For example, Google was fined 500 million dollars two years ago for knowingly aiding and abetting Canadian pharmacies by letting them advertise the sale of prescription drugs to US residents. Part of what makes Google’s billions of dollars in revenue possible is the fact that the company gets over a billion unique visitors to its network of sites every month. That works out to equal 1 out of every 7 people on the entire planet visiting Google every month. No other company or entity online can even come close to matching Google’s market penetration– commonly referred to as “access to eyeballs” in advertising.
From: Business MBA
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