Google+ has become the fastest growing social networking site in internet’s history but it looks like Google+ hype has started to fade away.
Paul Allen, founder of Ancestry.com, recently posted his analysis on Google’s social network’s growth. He predicted that Google+ will get 18 million users by Tuesday but its growth rate is now slowing down. He wrote that Google+ had dropped from its peak by 50%.
According to Allen’s post, on the first two days of the last week when more than 2 million users had signed up. Had that trend continued, Google+ would be having 20 million users by Sunday night but in the last four days only an average of 948,000 users signed up and yesterday only 763,000. This also marked the slowest growth day since Google+ invites started in July 6th.
Slowing down of user sign ups can be due the face that Google has done almost no advertising for its network yet. The spread has only been viral, from user to user. Maybe Google wanted to gain the maximum by letting its users spread the word. But since now the sign ups are decreasing, its time that Google did some real and attractive advertising on the internet.
I should also point out that the inclusion of Games and Apps on the network may also push the traffic up for a day or two. Similarly launching Google+ Corporate account will also attract thousands of business related users. Although Google+ is not close in anyway to damaging Facebook’s user base, it certainly has done better than any competitors that have previously tried to challenge Facebook.
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