EatOye Launches Mobile App Online Update – 1000 Restaurants

June 25, 2014 | By | Reply More

1,000 Restaurants in your pocket – EatOye Launches Mobile App

Ready to capture the PKR 15 billion food market!

EatOye, the food ordering powerhouse, today announced the launch of their mobile app which gives consumers access to order food and make a reservation at 1,000 outlets across 15 different cities in Pakistan. EatOye’s app, developed by ARPATECH’s mobile app development team, is a free mobile application for foodies, and is immediately available to the entire community of users that use iPhones as their smartphone of choice. The app demonstrates EatOye’s commitment to mobile food ordering solutions that help strengthen our partner restaurants and evolve their businesses.

The growth in smart devices use and adoption is driving changing consumer buying habits for ordering food. Based on evolving market trends and user data analytics, EatOye expects mobile to be the most popular ordering method by 2015.

“We are anticipating a massive increase via mobile orders this year and see mobile as an exciting area for growth in 2014 and beyond. We are investing to drive more and more innovations in this area, such as our new mobile app, which gives foodies easy, anywhere, anytime access to 1,000 outlets across 15 different cities. By making this investment to provide the best mobile experience possible to the end customer, we’re enabling our restaurant partners to compete on a level playing field with the big national players, and capitalize on the explosive growth in mobile.” said Nauman Sikandar, Chief Executive Officer and of EatOye.

“Ordering from a menu on a mobile device can be fiddly but with our ‘inline-ordering’ user experience there’s no more flip flopping back and forth, you can just add items right there on the menu,” explained Rai Umair, Chief Technology Officer at EatOye. “With this really quick and intuitive process we foresee customer satisfaction results far beyond our expectations. And we have plans to add more cutting-edge features based on mobile design trends and user behavior.”

The app is the cutting-edge result of a major push on innovation in the last 6 months, with significant investment made by EatOye in building its product team.

“Innovation is a major focus area for EatOye and the new mobile app is the first of many mobile developments at EatOye, as we look to embrace a ‘mobile-first’ approach to our business,” added Rai. “We are already planning further updates to our mobile ordering app, as well as looking at rolling out the EatOye app to other platforms. We are confident that we have developed the most convenient and user-friendly food ordering app available.”

The app was designed by EatOye and developed in-house and in partnership with ARPATECH. The new app follows EatOye’s major brand re-positioning, launched in February with the tagline – “smarter way to dine”, an effort that is backed by extensive push in marketing PR, social media integration and digital accomplishment.

About EatOye:

EatOye is a food ordering powerhouse which is headquartered in Karachi, Pakistan with staff in Lahore, Rawalpindi and Islamabad. Pakistan’s favorite next generation platform has revolutionized the food ordering market of worth PKR 15 billion and the market still expanding.

More than 300,000 Users each month make EatOye the most viewed food platform in Pakistan. According to Alexa, EatOye is ranked as number 1 visited food platform in Pakistan and has clearly more website traffic as compared to entire competition put together.

In the initial 6 months EatOye has generated in access of PKR 100 Million in revenue for partner restaurants.

This transforming of the food ordering landscape is utterly through nascent technology and its integration with partnering restaurants’ infrastructures. Over 1,000 restaurants sustain the technological demands of their customers. On the other hand, EatOye has served more than 50,000 customers over all and process more than 22,000 transactions on a monthly basis. Our technology is power-driven by ARPATECH.

Apart from increasing the speed of processing orders, the objective of the company is to work faster, with due diligence in order to serve customers, immaculately.

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