Telecom News Bulletin

Beijing is the capital of an ancient civilization and a culture that dates back thousands of years. It reflects the image of its old culture and civilization. Today china has become very strong nation and emerged as a country with a very strong economy in the global world.

So what place can be better than china for world’s largest mobile phone maker to setup a key manufacturing base as they have each and every facility over there it is an ideal place to setup a manufacturing base for any manufacturer.

Nokia’s research and development their marketing and testing these all works are being done in china’s campus. At the heart of its operations is manufacturing plant that utilizes the most advances technology and the highest level of production skills and quality drivers everything. There they adopt the same standards the same processes whose main focus is to ensure the top quality of products. The products made at the china’s campus is of the same quality which are produced by Nokia in other parts of the world, there is no difference between these products. One of the key factors of this success is there diversified staff.

This diversified range of employees helps them to know the requirements of mobile phone users across the globe so that they can design mobile phones for users everywhere. With consumers from across the globe Nokia has gathered a collection of its most creative designers and innovative thinkers from all over the world.

There employees are happy with the working environment and that’s why they want to work with Nokia and help other employees regardless of the color religion and culture. There is a good relation of employees with each other.

At the final packing stage every phone is individually checked, sorted and prepared for its final destination from Beijing to Australia the middle east or in china and where ever their customers uses their mobile phone is of nokia’s high standards of innovation and quality.

In a modern and rapidly changing world mobile phone is an essential not a luxury fashion accessory, business tool or just a way to stay in touch. What is it that you want in your mobile? The answer to those questions and many more are being anticipated at Nokia’s design store at Beijing where they design the mobile phones keeping in mind the requirements of their users.

Their lead designer is Mr. Shawn Lee who takes every project as a challenge From emerging markets to technological innovation everything has to be squeezed into their customers pocket. Their main focus is to ensure quality and To make that happen the designers are using a latest high tech tool, copying machine that u have never seen before.

Taking the computer designs and making them 3d. And on the factory floor in Beijing those designs are turned into reality and every handset made is  checked for quality For Mr. lee and his production team getting it right is a matter of pride as the mobile mobiles go along the assembly line they have been checked at every stage of the process because the personnel over their can check the quality of components and ensures them up to the standards before assembling in the phone.

They use the finest UI machines that machine attaches all the functional components of the phone like screen, speakers, and the camera. So the quality of the nokia’s phone that consumer purchase is thoroughly tested in terms of quality and it is made possible by a working cycle that starts from design studio to the factory floor that ensure every Nokia phone meets all the needs of the consumer and exceeds the standards that has made nokia a brand leader.

Down in the depth in the basement of the Beijing campus engineers are pushing the limits of endurance. In their lab handsets are taken to extremes, humidity, salinity and temperature under controlled conditions to see exactly how far they can be pushed.

They might come out of the oven well done but at least they still work. Deek is one of the test engineers there he put the phones under departments equivalent of a tumble drier. On a cycle of at least 30 minutes only the toughest survives. When they perform the tests, they know that people use their phones in different ways but they have to take all the phones through the most extreme tests.

In real life people don’t boil or freeze their phones but the has to go through the strain of everyday life. It’s the wear and tear routine putting your phone in your jeans may not seem to do any damage. But Nokia tests their mobiles by putting it in and out of jeans thousand times through a machine. The durability of keypads is checked by pressing it again and again and again at the same place through machine and the most important test of dropping mobile from a great height but Nokia doesn’t miss a beat.

If you are a leader in a high tech industry the race to stay ahead is all about being on the cutting edge but for Nokia the way forward is governed by some very low-tech priorities. Sustainability in environmental protection is right at the top of the list. And where better to start then on your own backyard. The nokia Beijing campus has been designed with sustainability in mind built with more then 10 percent recyclable material it is one of the most environmentally friendly building in the china they are setting a very good example for others electronic manufacturers to follow suits. Inside the building you can see that design at work.

The double glass curtains that keeps the interior at constant temperature saving heating and cooling costs. And the area atrium isn’t designed just to look good natural light can penetrate every corner of the building cutting electricity cost. The site of the campus is been specifically chosen too. By basing themselves at the shainvan industrial park just outside Beijing nokia has gathered around them more then twenty of the major suppliers thus in the production process carbon emissions have been reduced dramatically.

A gas power train brings component in the plant long distance shipping and tricking are not done in this era. What waste they do have from the factory floor is gathered together is shipped out to be recycled. For corporate responsibility does not end at the point of sale Nokia has introduced a program to recycle phones in 700 Chinese cities so the batteries can be disposed of safely and other parts are ripped to be recycle and it is a program that surprisingly has been successful. And about 30 tons of phones has been collected which is a huge amount. So combining theses initiatives to design the phone so when you buy Nokia you should know it has been designed for the future.

Nokia Video Showing the Care, Commitment and Quality: