Cellular Operators Battle on Pakistan Historical Win Against Australia

By Jamil Arif on July 25, 2010

Topics: Mobilink, PTA, Telecom News, Telenor, Ufone, Warid, Zong

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Cellular operators battle continued as they became face-to-face once again in the sensational and historical test match won Pakistan against Australia. Pakistan, seeking a revenge of first defeat at the hand of Australia, had held dominant position in the match since the beginning and built high hopes among Pakistan’s fans to break fifteen-year Aussies record.

Cashing in on opportunity, one by one all operator have entered in the row to sponsor the final test match of the series on different TV channels being watched by millions of people across the world. The match was immensely interesting obviously but nerve-shuttering as well at the same time as the two teams clashed with each other to clinch the victory in a cricket war. Similarly, the match was become the war-field of all operators vigorously indulged in the race to advertize their products with their new ads.

Ten Sports, the official broadcaster of Pak-Aus cricket series in Pakistan, have secured billions of rupees revenue this time as cricket-lovers glued to TV to watch T20 and test series. Pakistan won the T20 series against Australia by 2-0 and it squared the test series successfully. In contrast, cellular operators’ battle, whether on rate or ads, is not over and will be continuing in every possible occasion.

Igniting war among cellular operators, Ten Sport has provided them different offer for sponsorship not only for live matches but for highlights as well. Operators, one after another, fought to secure major sponsorship of the match.

Warid

Warid, in the most memorable last match, has taken the lead this team. Though its advertisements marketed its voice call rates but it was successful to obtain major sponsorship tiled “Spirit of Cricket.”

Mobilink and Zong Tussle

Mobilink and Zong again stood as stiff rivals and their tussle continued entirely in the series. Both operators have introduced their new advertisements with different campaigns. Mobilink appeared with new face to advertize its new call rates. This time Adnan Siddique, a quite prominent actor, came up in a grapping attention mode to tell customers about the fresh rates of 45 paisa per 30 second and reminded the theme of Jazz—Apna Hay. Mobilink also sponsored Badle Do Moment in the test series. Zong as usual with its unique style of advertising kept flashing on TV screen to score boom boom subscribers with its lowest call rates of 67 paisa per minute on-net and off-net. Advertisements bombardment of new handsets advertisement sharp connectivity guarantee on network also continued. Zong sponsored Wicket Package in the series.