Out of 44, eight banks are offering internet banking services of different level in Pakistan, while four out of 44 banks don’t have their websites, revealed a recent survey done by Axis-e Group.
Survey was based on analysis of publicly available websites of all the banks in Pakistan. The websites of these banks were divided into 2 categories: transactional and informational based upon the type of service offered by these websites to their customers and otherwise visitors.
Survey found that Citibank and Habib AG Zurich are the only foreign banks providing internet banking, three public sector commercial banks namely, Habib, UBL, BOP offer internet banking, while rest of banks have some sort of informational websites.
It is interesting to tell here that all of foreign banks operating in Pakistan are providing transactional website facility in other regions of the world, but in Pakistan either they think Pakistani market not enough ripe for I-banking and thus their services are limited to informational websites in Pakistan.
A comparative analysis of individual banking websites puts Citibank as leading with gross score of thirty nine followed by a score of 38 each by MCB and Habib AG Zurich. MCB though being a domestic private bank matches the performance of its foreign competitors on this web front perhaps due to its early adoption of technology and its aggressive deployment to achieve its goals, found the survey.
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Via Pro Pakistani
