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PTCL Advice to Public Exposes Its Inefficient Customer Services

By Noreen Wahaab on March 3, 2010



Pakistan Telecommunication Company Limited (PTCL) has advised its valued customers to contact its support team or Regional General Managers on email addresses in case their complaints are not addressed through 1218. PTCL’s announcement is infact confession of its inefficient customer services help line 1218.

The success of service based companies depends on how effective and efficient services they provide to customers. With the coming in of foreign companies in telecommunication sectors the customers in Pakistan have increased realization for timely  services. Competition has increased and each day the provision of services to customers is being improved by serviced oriented companies the world over.

On the contrary PTCL is oblivious of this fact. Instead of making an effort to know what ails its customers services helpline it has advised its customers to send email on certain addresses of its high officials if their complaints are unattended by 1218.

This cannot be a remedy to the problem. Instead an eye wash which will further complicate matters and add to problems faced by large number of customers all over Pakistan. It is also important to mention here that PTC has largest network in the country and a huge number of its users living in villages are unaware of internet use.

PTCL has advised customers to contact on following email addresses:

Via Trading & Markets

  • Usmangulzari

    I think its the good step taken by PTCL

  • Kaalia

    Their services@ the given addresses is simply commendable.
    Superb Step taken w/ regard to customer care.