Telecom companies are doing a great job in targeting the needs of the customers and molding them in a way that increases the use of the mobile. To do such sms and calls are not enough, companies are targeting the interests of a normal Pakistani, looking deep into what interest’s them, how they can be attracted and what service will grab them apart from calls and sms. In current situation where retaining a customer is a challenge, we have seen lots of different value added services coming into play. These value added service are triggered not only to earn more revenues but to grab the loyalty of customers at its best. Still it’s a big scientific art to offer such a service that can actually make a customer leave its orthodox system of doing things and adopt something that is new and uncertain. It’s always a big challenge for a marketer to change and mold customers existing way of doing things into something that is new to market, something what we call a New Big Idea.
Let’s talk about Ufone “Rishta Point”, no need to give a detailed description of this service as the name is self explanatory. This service seems funny but still in my opinion if Ufone market it smartly they can actually make good business out of it. Though customers can misuse it in different ways but I hope Ufone people have taken good measures to filter out those who will be misusing this service. One can get complete information about this service by visiting Ufone website. This “Rishta Point” service is more or less the one what we normal known as match making services and work in same order.
For Usage details visit Ufone Website
How to use this service To create your profile Dial 146 or go to wap.ufone.com and click on the Ufone Rishta Point Icon. In the IVR main menu, you will get an option to:
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Record a profile/proposal |
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Listen to recorded profiles |
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Edit or Delete your profile |
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Listen to your proposal history |
How do I listen to the profiles of other candidates? You can browse through the recorded profiles/proposals by pressing 2 in the main menu. You will be first asked to choose whether you want to hear proposals of female or male candidates. After that, you will have an option to either listen to all the latest recorded proposals or filter through the proposals by selecting a category, like preferred age group/caste/religion etc.
On selecting the category, the proposals will start playing. You can go to the next proposal by pressing 1, previous proposal by pressing 2, get details of the candidate e.g. age, gender, marital status etc by pressing 3 and contact the person by pressing 0.
How do I contact the candidates through Ufone Rishta Point? While browsing/listening to the profiles, you can contact a candidate by pressing ‘0’. Please note that only those people can contact other candidates who already have a profile recorded on Ufone Rishta Point.
When you press ‘0’, the other party will receive an SMS with your details like age, gender, marital status etc. The receiving party will be given your ID in that SMS. The said individual will call on that ID and listen to your recorded message.
If the candidate shows interest, you will receive a call connecting you to the potential candidate. To maintain confidentiality, the call you will receive will be from 146xxxx. Ufone Rishta Point – WAP Portal To access the WAP version of Ufone Rishta Point, go to wap.ufone.com and click on the Ufone Rishta Point icon. You can browse through profiles of all candidates and listen to their recorded profiles. However, to contact the candidate, it is mandatory that you have your own profile recorded. You can also manage your own account, search for candidates and subscribe to get alerts by logging-in to your WAP account. You will receive a password through SMS the first time you dial 146. Use that password to log on to your WAP account. In case you have lost the password, you can request for the password by clicking on the “Forgot Password” button. You can also choose to receive alerts whenever a proposal meeting your specific criteria is uploaded on Ufone Rishta point.
To do so, log on to your WAP account and click “Search for profiles”. Once you enter the page, enter your search criteria and click on “Receive SMS Alerts. You will receive an SMS from 146 to confirm subscription. Reply to that SMS to confirm your subscription. To turn off subscription, SMS ‘UNSUB’ to 146.
Once you log-in, you can update your profile by adding information like name, cast, city etc. You can also search for specific proposals by entering a search category e.g. preferred age, gender, marital status etc. You can listen to the profiles of other candidates and contact them through Ufone Rishta Point. Charges:
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· On dialling 146 you will be charged Rs. 3+tax/Min |
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· There are no charges to receive alerts but you will be charged Re. 1+tax/SMS on a new profile alert |
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· Any SMS to 146 will be charged Rs. 1+tax/SMS. |
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· Standard GPRS charges apply on browsing the WAP portal. |
